The Aphasiology Archive
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Eye tracking evaluation of clipart versus carefully designed images in multiple-choice image displays for comprehension assessment

Hallowell, Brooke and Heuer, Sabine
Eye tracking evaluation of clipart versus carefully designed images in multiple-choice image displays for comprehension assessment. In Clinical Aphasiology Conference: Clinical Aphasiology Conference (2005 : 35th : Sanibel Island, FL : May 31-June 4, 2005) / : (2005).

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Abstract

Careful design of multiple choice images for language assessment is essential to valid test and experimental results. Twenty individuals’ eye movement patterns were recorded as they looked at 23 sets of clipart images and 23 carefully constructed image sets conveying semantic content identical to that of the clipart arrays, all without accompanying verbal stimuli. The pop-out statistic, indexing disproportionate allocation of visual attention across images within a set, was calculated for each subject’s viewing of each image set. Carefully controlled images evoked significantly less disproportionate visual attention than clipart. The importance of thoughtful design of multiple-choice test items is highlighted.

EPrint Type:Clinical Aphasiology Paper
Subjects:UNSPECIFIED
ID Code:1559
Conference:Clinical Aphasiology Conference: Clinical Aphasiology Conference (2005 : 35th : Sanibel Island, FL : May 31-June 4, 2005)
Additional Information:USED WITH PERMISSION.