Eye tracking evaluation of clipart versus carefully designed images in multiple-choice image displays for comprehension assessment

Hallowell, Brooke and Heuer, Sabine (2005) Eye tracking evaluation of clipart versus carefully designed images in multiple-choice image displays for comprehension assessment. [Clinical Aphasiology Paper]

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Abstract

Careful design of multiple choice images for language assessment is essential to valid test and experimental results. Twenty individuals’ eye movement patterns were recorded as they looked at 23 sets of clipart images and 23 carefully constructed image sets conveying semantic content identical to that of the clipart arrays, all without accompanying verbal stimuli. The pop-out statistic, indexing disproportionate allocation of visual attention across images within a set, was calculated for each subject’s viewing of each image set. Carefully controlled images evoked significantly less disproportionate visual attention than clipart. The importance of thoughtful design of multiple-choice test items is highlighted.

Item Type: Clinical Aphasiology Paper
Additional Information: USED WITH PERMISSION.
Depositing User: Rebecca Rothman
Date Deposited: 05 May 2005
Last Modified: 31 Oct 2016 15:13
Conference: Clinical Aphasiology Conference > Clinical Aphasiology Conference (2005 : 35th : Sanibel Island, FL : May 31-June 4, 2005)
URI: http://aphasiology.pitt.edu/id/eprint/1559

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